Case Study: Tanrevel boosts brand awareness and sales with So PR

Tanrevel drives €188K in PR value with So PR

So PR partnered with Tanrevel, a Swedish self-tanning device brand, to drive awareness and direct sales for its product launch in the Netherlands and support its transition from an online-only brand into physical retail.

So PR implemented a creator collaboration campaign with leading Dutch influencers to generate authentic content. To mark the brand's retail debut at de Bijenkorf, they hosted an influencer breakfast and pop-up event. This strategy generated €188K in PR value and reached millions of consumers, successfully building a community and driving sales.

Tanrevel