Case Study: Steve Madden brings NYC energy to the Dutch market with So PR

Steve Madden opens 3 Dutch stores with So PR

Steve Madden faced the challenge of launching its brand and first three retail stores in the Netherlands. The vendor, So PR, was tasked with developing an integrated campaign to introduce the iconic New York brand to the Dutch market and generate awareness for its new flagship location.

So PR implemented a multi-faceted solution that included building anticipation with a teaser video and press release, followed by an immersive flagship store opening event designed to translate the brand's NYC energy. The event featured a classic yellow cab installation, live music, and a curated guest list of influential creators and personalities. The results achieved by So PR included strong media coverage, widespread creator content, and social amplification, successfully introducing Steve Madden's identity to the Dutch fashion landscape.

Steve Madden