Case Study: Steve Madden boosts Dutch fashion visibility with So PR

Steve Madden generates over €280K in PR value with So PR

The customer, Steve Madden, sought to launch its Fall/Winter 2022 collection during Amsterdam Fashion Week with a unique and impactful event. The vendor, So PR, was engaged to provide event management and PR services to generate buzz and media attention for the show, which was creatively directed by designer Duran Lantink.

So PR curated and managed the guestlist for the fashion show, welcoming key media and influencers. They also hosted an intimate pre-show dinner for 16 influential talents to build organic momentum. This activation generated over €280,000 in PR value, significant social buzz, and coverage in 13 major outlets including Vogue, achieving Steve Madden's goal of strengthening its position in the Dutch fashion landscape.

Steve Madden