Case Study: Schwarzkopf drives authentic social engagement with So PR’s creator-led UGC campaign

Schwarzkopf amplifies Fibre Clinix with So PR creator-led UGC from 6 creators

The haircare brand Schwarzkopf partnered with So PR to launch its Fibre Clinix range, aiming to drive authentic engagement by connecting professional salon treatments with at-home use.

So PR implemented a creator-led UGC campaign, providing six influencers with products to create content inspired by their personal routines. This content was cross-posted on both the creators' personal platforms and Schwarzkopf's own channels, amplifying reach and credibility. The solution successfully introduced the product to new audiences, achieving significant results including extensive social reach and high PR value.

Schwarzkopf