Case Study: Rude Cosmetics launches in the Netherlands with So PR's creator-led activation

Rude Cosmetics launches in the Netherlands with So PR

The customer, Rude Cosmetics, a bold beauty brand from Los Angeles, faced the challenge of launching its products exclusively in the Netherlands. The vendor, So PR, supported this brand launch through a targeted creator-led activation to introduce the brand to a new Dutch audience.

So PR implemented a solution by working with a curated mix of local talent, including a drag performer, pop artist, and experiential makeup artist, to bring the brand's identity to life. The results achieved included numerous product send-outs, social posts, and generated significant media value and reach.

Rude Cosmetics