Case Study: Peek & Cloppenburg achieves 7.9 million reach with So PR

Peek & Cloppenburg reaches 7.9 million with So PR for Anouk Yve capsule launch

Peek & Cloppenburg partnered with So PR to launch and promote a modern capsule wardrobe collection curated by Anouk Yve. The challenge was to give this refined collection the spotlight it deserved and position it as a sophisticated alternative within the fast-fashion landscape.

So PR implemented a solution using its So Drops service, supporting the campaign through targeted press outreach, talent seeding, and strategic press communication. So PR further amplified the launch via a paid social campaign with fashion creators. The campaign generated a total reach of 7.9 million and secured coverage in major fashion titles.

Peek & Cloppenburg