Case Study: Mermade Hair makes a splash in the Dutch market with So PR

Mermade Hair hits the Dutch market with So PR: 330 social posts and €1.01M PR value

Mermade Hair, a beauty brand, faced the challenge of launching and establishing itself in the competitive Dutch market. The vendor So PR was engaged to execute a comprehensive 360° brand launch campaign to captivate the market and position Mermade Hair as a standout name.

So PR implemented a high-impact campaign featuring a Barbie-inspired launch with selfie cakes for influencers, a founder's press tour including meetings with Hearst editors, and strategic collaborations with Dutch icons like Anna Nooshin and NikkieTutorials. The results were significant, achieving a total PR value of over €1.26 million and a reach of over 63 million. This included 28 print media pieces, 10 online articles, and 330 social media posts, successfully introducing the brand to the Dutch beauty landscape.

Mermade Hair