Case Study: Maison ELLE Amsterdam creates a standout beauty sleepover experience with So PR and LYKO

Maison ELLE Amsterdam hosts a 24-hour LYKO Big Sleepover with So PR

So PR partnered with Maison ELLE Amsterdam to create a memorable, social-first brand experience for LYKO. The challenge was to transform the venue into an ultimate beauty sleepover destination to generate significant content and engagement around the brand.

The vendor, So PR, executed "The Big Sleepover," a 24-hour event for forty creators. The solution involved branded rooms, beauty sessions, a scavenger hunt, a seated dinner, and an afterparty, all designed for maximum content creation. So PR successfully delivered an experience that left a lasting impact on all attendees and the host venue.

Maison ELLE Amsterdam