Case Study: Lyko creates a Seoul-inspired K-beauty playground in Amsterdam with So PR

Lyko hosts K-beauty takeover for 120+ creators and press with So PR

So PR created a two-day immersive event for Lyko, a beauty retailer, to launch its K-beauty offerings and build community engagement in Amsterdam.

The solution involved transforming a local café into a Seoul-inspired pop-up experience. Over two days, So PR hosted press and creators followed by a public day, featuring interactive skincare routines and branded activities. The vendor, So PR, achieved significant exposure through over 120 guest attendees and coverage in major media titles.

Lyko