Case Study: Lyko Creates a Standout Beauty Games Event with So PR

Lyko drives 47 influencers and 152 Instagram stories with So PR

Lyko, a beauty retailer, partnered with the vendor So PR to create a memorable community event that would generate significant buzz and engagement around their brand. The challenge was to host an activation that stood out on King's Night, a major Dutch holiday, and effectively showcase Lyko's products in an interactive way.

So PR transformed their So Studio into a beauty-themed arcade for the Lyko Beauty Games. The solution involved a series of playful, beauty-centric challenges using products from various brands. The event resulted in extensive influencer and press coverage, with 47 influencers creating content that achieved a reported 0.0 million reach and €0,000 in PR value for the client.

Lyko