Case Study: Lululemon celebrates Amsterdam flagship store opening with So PR

Lululemon launches Amsterdam flagship with So PR across 3 events in 2 days

So PR supported lululemon, a premium athletic apparel brand, in celebrating the opening of its new flagship store in Amsterdam. The challenge was to launch the two-floor retail space, which included a dedicated yoga and event area, with a community-driven focus.

The solution involved So PR executing a 360° campaign over two days, consisting of three events. These included a private yoga session with a global ambassador for press, an in-store event for local ambassadors, and a large-scale yoga class for over 400 participants. So PR also secured media interviews and distributed a press release, resulting in significant media and social media coverage for the flagship store opening.

Lululemon