Case Study: Liu Jo boosts social-first denim content creation with So PR

Liu Jo hosts 18 creators for a 1-day denim UGC campaign with So PR

The customer, Liu Jo, sought to promote its new '90s-inspired denim collection, The New Glam. The vendor, So PR, was enlisted to execute a user-generated content (UGC) campaign to generate buzz and authentic material for social channels.

So PR hosted an immersive content day at their studio for 18 creators, transforming the space into a vibrant playground for shooting content. The solution included professional documentation of the event and an added experiential element with an astrologer providing personalized styling. The campaign achieved a reach of 0.0 million and generated significant social posts, successfully creating endless content for the brand in a single day.

Liu Jo