Case Study: Liu Jo boosts Dutch brand visibility with So PR's 360° campaign

Liu Jo boosts Dutch visibility with So PR, driving over €120K in media value

Liu Jo, a global fashion brand, sought to elevate its brand visibility and bring its signature glamour closer to a local Dutch audience. To meet this challenge, the vendor So PR implemented a 360° campaign for them.

So PR executed a multi-channel solution consisting of out-of-home activations in major cities, influencer partnerships with figures like Lieke van Lexmond, and local retail integrations. This strategy generated over €245K in total media value, significantly expanding Liu Jo's presence beyond its existing retail footprint in the Netherlands and successfully translating its international identity for the local market.

Liu Jo