Case Study: Lidl boosts holiday brand awareness with So PR's Edible Cinema experience

Lidl hosts Edible Cinema for 90 guests with So PR

The customer Lidl aimed to increase its brand awareness and stand out during the holiday season, specifically around the launch of its major Christmas collection. The vendor So PR was engaged to execute a campaign that fused event planning, production, social strategy, and classic PR.

So PR created the Lidl Edible Cinema, an immersive event in Amsterdam where press and influencers watched the film "The Holiday" while being served the exact dishes seen on screen. The experience concluded with a mini Lidl store for guests to shop from. The vendor So PR reported that the campaign achieved a reach of 0 million and generated €0K in PR value.

Lidl