Case Study: Lidl creates a magical festive tasting experience with So PR

Lidl hosts 100 guests in immersive tasting experience with So PR

So PR was engaged by Lidl to create a unique holiday event that would position the supermarket at the center of the festive conversation. The challenge was to immerse leading creators and top-tier press in Lidl’s festive world in an innovative and memorable new way.

To meet this challenge, So PR transformed De Hallen Amsterdam into an immersive culinary experience called the Lidl Tasting Loop. The agency created a central open kitchen where a four-course dinner was served via a moving conveyor belt, surrounded by live performances and interactive moments like a live art installation. This solution successfully generated significant social posts and PR value for the brand.

Lidl