Case Study: LaDress turns Amsterdam commutes into a moving runway with So PR

LaDress wraps an Amsterdam tram in full branding in July 2023 with So PR

The customer, LaDress, sought to elevate its brand visibility and connect with its audience in a novel way. The vendor, So PR, executed an out-of-home campaign to meet this challenge.

So PR wrapped the exterior of an Amsterdam tram in full LaDress branding, transforming it into a moving fashion statement. This solution turned the daily commute into a mobile runway, ensuring the brand's presence was carried across the city and was impossible to ignore. The campaign successfully captured attention effectively and proved that public transport can be an iconic advertising medium.

LaDress