Case Study: LaDress strengthens brand connection during lockdown with So PR’s out-of-home campaign

LaDress reaches 2.5 million impressions in 7 days with So PR

The customer, LaDress, a fashion brand, faced the challenge of maintaining brand visibility and connection with its audience after temporarily closing its physical stores during a lockdown. To support its e-commerce and wholesale partners, it partnered with the vendor So PR to develop a targeted out-of-home advertising strategy.

So PR implemented a high-profile OOH campaign across key locations in the Netherlands for one week. The solution placed premium highway banners and city center Mupi's, achieving 2.5 million impressions and reinforcing the brand's presence in the public space during a period of physical distance.

LaDress