Case Study: Huda Beauty launches in Benelux with So PR

Huda Beauty launches Benelux with So PR, reaching 28 leading beauty influencers

The customer, Huda Beauty, faced the challenge of officially launching its cult beauty brand into the Benelux market. The vendor, So PR, was tasked with developing and executing the full launch strategy to build local awareness and momentum for the brand's exclusive availability through retailer ICI PARIS XL.

So PR implemented a comprehensive solution that included sending curated press packages to top beauty editors, securing an exclusive interview for founder Huda Kattan with ELLE, and hosting a dedicated digital masterclass for 28 leading beauty influencers. The results were a rapid and successful launch, with major titles like ELLE, Cosmopolitan, and Glamour quickly picking up the news online and a group of top-tier influencers being directly engaged with the brand.

Huda Beauty