Case Study: Fit at Home makes pilates more accessible with So PR

Fit at Home hosts 15 creators at a 2-hour launch with So PR

So PR was engaged by Fit at Home to launch their new PILATES DISQ product. The challenge was to introduce the new home fitness equipment in a way that highlighted its core philosophy: that pilates should be an accessible and personal practice for everyone, not just those with access to urban boutique studios.

To address this, So PR created an intimate, fitness-focused launch event at their Amsterdam studio. The solution centered around a two-hour experience for creators and tastemakers, featuring a pilates session with the new equipment, which emphasized community and accessibility. The campaign was personified by a dedicated enthusiast and her mother, whose story reflected the product's accessible ethos. For Fit at Home, So PR delivered high-impact results including social posts and significant PR value and reach.

Fit at Home