Case Study: De’Longhi achieves standout brand repositioning with So PR

De’Longhi launches Perfetto with So PR in a 31-guest immersive hotel takeover

The customer, De’Longhi, aimed to launch its new global Perfetto platform in the Netherlands to support its brand repositioning. The vendor, So PR, was tasked with creating an impactful introduction for this new campaign.

So PR designed an immersive 24-hour launch event at a branded "Hotel De’Longhi" for key media and tastemakers, culminating in the reveal of Brad Pitt as the new face of the brand. This was followed by a two-phase influencer program that drove engagement across diverse audiences. The solution generated widespread media coverage and successfully reinforced De’Longhi's premium positioning.

De’Longhi