Case Study: Clay And Glow achieves organic launch visibility with So PR

Clay And Glow boosts launch visibility with 40 curated packages from So PR

The customer, Clay And Glow, needed to launch a new exfoliating face scrub without utilizing its marketing budget. The vendor, So PR, was engaged to handle the product launch and organic seeding to achieve this goal.

So PR implemented a targeted seeding campaign by sending curated packages of the face scrub to forty beauty editors and creators. This strategy quickly generated significant visibility. The results included coverage from leading creators such as Monica Geuze and Nina Warink, features in print titles like Grazia and Viva, and online features on platforms including MirrorMirror.nl, successfully launching the product without impacting the brand's marketing funds.

Clay And Glow