Case Study: Authentic Beauty Concept launches in the Netherlands with So PR

Authentic Beauty Concept launches in the Dutch market with So PR’s 360° campaign

Authentic Beauty Concept, a holistic premium beauty brand, faced the challenge of launching its brand and new philosophy in the Dutch market. The vendor So PR was engaged to manage this product launch and introduce the brand's vision locally.

So PR implemented a 360° campaign that began by accompanying Dutch press to the European launch in Berlin. The solution included targeted influencer seeding and a plant-based beauty breakfast event hosted by the brand's Global Creative Advocate to bring the product, philosophy, and community together. So PR continues to manage ongoing press relations, securing media coverage for the brand.

Authentic Beauty Concept