Case Study: Health Shield boosts engagement and traffic with SO Marketing

Health Shield boosts Google Ads traffic by 55% with SO Marketing

SO Marketing partnered with Health Shield, a leading provider of employee health cash plans and wellbeing services, which sought to modernize its digital platform to better serve its audience and drive engagement.

SO Marketing delivered a fully optimized WordPress website focused on accessibility and user experience, alongside strategic content and SEO support. They also developed and managed targeted Google Ads and LinkedIn Ads campaigns. The results included a 22.95% increase in active users, a 48.4% increase in events per session, and a 55% rise in Google Ads traffic, significantly improving engagement and visibility.

Health Shield