Case Study: Alt_Ed builds stronger internal buy-in and showcases impact with So Interactive

Alt_Ed builds referral-aware UX in 2026 with So Interactive

Alt_Ed, an organization that builds bespoke workplace learning journeys, faced the challenge of a website that undersold its proven methodology and real client results. The site, built quickly and never revisited, was copy-heavy and fragmented. Since growth came through referrals, So Interactive was tasked with creating a site that could turn referred visitors into confident internal champions who could advocate for Alt_Ed in high-level meetings.

The solution from So Interactive involved a strategic repositioning and a complete overhaul of the website's UX/UI and content strategy. They moved away from a standard program-catalogue format to build a referral-aware site that functioned as a toolkit for internal advocates, featuring gated resources and content designed to provide credible evidence of impact and ROI. The new site shifted its focus from passive browsing to active business development, successfully enabling visitors to build the internal case for Alt_Ed before any direct meeting.

Alt_Ed