Case Study: Rush Truck Centers boosts website traffic with S.O. Creative’s printed catalog and direct mail campaign

Rush Truck Centers boosts website traffic 32% with S.O. Creative

Rush Truck Centers, North America's largest commercial vehicle service provider, sought to promote its newly expanded inventory of all-makes parts. The challenge was to effectively communicate this broad offering to fleet owners and operators. S.O. Creative was enlisted to create a marketing and sales tool to meet this objective.

S.O. Creative designed, updated, and produced a comprehensive printed parts catalog and a supporting direct mail campaign. The solution organized thousands of parts into an accessible format that mirrored the company's high-end brand. This strategy significantly raised awareness of the expanded offerings. The 2022 catalog directly contributed to a 32% increase in traffic to the digital catalog, successfully driving customer engagement and sales.

Rush Truck Centers