Case Study: Merichem achieves stronger lead generation with S.O. Creative

Merichem boosts lead generation with S.O. Creative in 78 days

The customer, Merichem, a 75-year-old company in the petroleum and chemical industries, faced a challenge with its website and digital marketing not generating high-quality leads. The vendor, S.O. Creative, was engaged to overhaul their online presence and lead generation strategy.

S.O. Creative implemented a comprehensive strategy that included a new website built around the user journey, featuring an innovative search tool and optimized content for both technical and executive audiences. The results were dramatic: within 78 days, the site had over 7,220 unique visitors and generated 47 quote requests and 87 technical paper downloads, significantly improving lead quantity and quality for Merichem.

Merichem