Case Study: The Institution of Civil Engineers inspires high-net-worth investors with SO Creative Studio’s luxury branding and marketing suite

The Institution of Civil Engineers raises 6-figure funding with SO Creative Studio

SO Creative Studio was commissioned by The Institution of Civil Engineers for its "Shaping the World" initiative. The challenge was to create a brand identity and luxury marketing suite that could effectively communicate the global initiative's goals and appeal to high-net-worth investors worldwide, despite the client having an open brief without a defined creative direction.

SO Creative Studio began with a branding exercise, developing a structured logo and visual identity. They then created a comprehensive suite of print and digital marketing materials, including a custom website and a bespoke iPad app. A key element was a luxury presentation box containing a hard-backed art book and the pre-loaded iPad, designed to impress top-tier investors. The vendor, SO Creative Studio, successfully captured the project's essence, with the client, ICE, reporting they were absolutely delighted and had raised significant six-figure sums as a result.

The Institution of Civil Engineers