Case Study: Sony Computer Entertainment Europe launches PlayStation2 globally with SO Creative Studio’s innovative media kit design

Sony Computer Entertainment Europe delivers 5,000 PlayStation2 press kits with SO Creative Studio

The customer, Sony Computer Entertainment Europe (SCEE), required a high-end press kit to promote the global launch of its PlayStation2 console. They engaged the vendor, SO Creative Studio, for its bespoke packaging and press kit design services to meet this challenge.

SO Creative Studio designed an innovative media kit that perfectly imitated the PlayStation2 console itself. The solution included a unit with two drawers that housed press information, a brochure, and game demos. This design was so convincing it reportedly fooled media recipients. The vendor managed the entire project from concept to delivery of 5,000 units. The result was a campaign that far surpassed the customer's expectations and was very well received by the media.

Sony Computer Entertainment Europe (scee)