Case Study: Bombardier achieves a luxury custom book and box concept for superyacht JOY with SO Creative Studio

Bombardier creates a handcrafted custom book box in hours with SO Creative Studio

SO Creative Studio was approached by Bombardier to create a custom coffee table book and book box concept for marketing their luxurious superyacht, JOY. The challenge was to design a package that would immediately convey a sense of luxury and reflect the yacht's contemporary style and high-end craftsmanship.

To meet this challenge, SO Creative Studio developed a unique custom book box inspired by the superyacht's interior mirrored glass panels featuring a bay tree design. The vendor utilized its network of niche craftsmen to execute an innovative concept, combining the traditional craft of marquetry with modern acrylic materials to reflect the yacht's clean lines. This painstaking, handmade solution successfully provided an immediate wow factor and exuded the required luxury for Bombardier's brand.

Bombardier