Case Study: Toast It boosts repeat visits (+11%), collects 2,000 emails and gains 1,700 followers with SO Connect

Toast It - Customer Case Study

Toast It is a Miami‑style diner in Amsterdam’s Leidsekruisstraat serving all‑day tosti and milkshakes to a mixed crowd of locals, friends and tourists. Facing a busy location where managing Wi‑Fi passwords and understanding guest demographics was time‑consuming, Toast It partnered with SO Connect to provide Social WIFI and simplify guest access while gaining customer insights.

SO Connect implemented its Social WIFI solution plus WiFi Marketing and Reviews features, delivering custom demographic reports and automated review collection. The results: 2,000 emails collected, 1,700 new social media followers, an 11% increase in returning visitors, and more online reviews that improved Toast It’s visibility on Google Maps.

Toast It

Oran Cohen

Toast It