Case Study: The Little Gym achieves 1,500+ email signups and 1,400 new social followers with SO Connect

The Little Gym - Customer Case Study

The Little Gym, a children’s gymnastics franchise in Amsterdam, needed a way to reach a mixed audience of locals and expats (roughly 50/50) and better engage parents who often wait on-site. To improve online visibility and simplify guest WiFi access, The Little Gym partnered with SO Connect to deploy a customer-facing WiFi marketing solution that offers a free, secured internet connection with optional login or check-in.

SO Connect’s solution let visitors choose to log in or check in (or skip), enabling social engagement and data capture without burdening staff with password requests. As a result, The Little Gym collected 1,500+ emails, gained 1,400 new social media followers and achieved 67% returning visitors, while reception operations were streamlined — all delivered through SO Connect’s WiFi marketing service.

The Little Gym

Carlijn

Manager