Case Study: Royal Theater Carré achieves 3,900+ email sign-ups and 7,900 new social followers with SO Connect

Royal Theater Carré - Customer Case Study

Royal Theater Carré, a historic Amsterdam venue with a broad mix of tourists and locals, needed better insight into its varied audience so it could tailor offers and communications. To solve this challenge the theater partnered with SO Connect and adopted its WiFi Marketing solution to collect visitor data and segment audiences for more relevant outreach.

SO Connect implemented its WiFi Marketing platform to capture visitor emails, enable audience segmentation and drive social media engagement. The program delivered measurable results: 3,900+ emails collected, 23% returning visitors and 7,900 new social media followers, helping SO Connect and Carré target visitors more effectively and engage audiences in a friendlier, more personalized way.

Royal Theater Carré

Pim Nugteren

Royal Theater Carré