Case Study: Popocatepetl achieves 25,000+ email signups, 30% return rate and €4,500/month extra revenue with SO Connect

Popocatepetl - Customer Case Study

Popocatepetl, a Mexican restaurant brand of Debuut B.V. with eight locations across major Dutch cities, needed a way to improve the in-store experience and ensure consistency across sites while better engaging guests. They partnered with SO Connect and deployed its WIFI Marketing and Reviews services to capture guest data, drive loyalty, and enable centralized management of customer interactions.

SO Connect’s WIFI Marketing and Reviews solution collected 25,000+ email addresses, generated 5,000 new Facebook likes and helped achieve a 30% rate of returning visitors, with an estimated additional revenue of €4,500 per month. By using SO Connect to send targeted offers and solicit reviews, Popocatepetl improved guest communication, repeat visits, and overall brand consistency across locations.

Popocatepetl