Case Study: NBA Café captures 27,000 leads and boosts returning visitors with SO Connect

NBA Café - Customer Case Study

NBA Café, an NBA-branded American café-restaurant on La Rambla in Barcelona, needed an effective digital strategy to engage two distinct audiences—one-off tourists and local repeat customers—and to capture visitor data for marketing and loyalty-building. To meet this challenge they partnered with SO Connect and deployed SO Connect WiFi Marketing to maintain contact with guests and support their social presence.

SO Connect implemented its WiFi Marketing platform with TripAdvisor synchronization to collect demographics, track repeat visits, build an email database and prompt guest reviews. The solution delivered measurable impact: 27,000 visits/leads captured, +7% returning visitors, 13,000 new social media followers and improved TripAdvisor reviews, giving NBA Café actionable insights for future marketing and business decisions.

NBA Café

Galdric Serra

Brand Manager