Case Study: Mercado San Ildefonso achieves 40% more returning visitors and €9,000/month extra revenue with SO Connect

Mercado San Ildefonso - Customer Case Study

Mercado San Ildefonso, a popular gourmet market in Madrid, needed to better identify customers, anticipate their needs, and boost repeat visits and event attendance. Since December 2016 they have partnered with SO Connect, using WiFi Marketing and the Messaging tool (plus the SO Connect dashboard for email communication) to gather customer data and engage visitors.

SO Connect implemented WiFi-based profiling and targeted messaging to promote weekly beer, food and special events, driving measurable growth: 17,000+ emails collected, 16,655 new social media followers, 40% more returning visitors and an estimated €9,000 extra revenue per month. SO Connect’s tools enabled continuous guest engagement, improved event targeting and increased repeat business.

Mercado San Ildefonso