Case Study: Hunkemöller grows customer base and personalizes marketing with SO Connect

Hunkemöller - Customer Case Study

Hunkemoller, a world‑famous lingerie brand founded in 1886 and operating in more than 23 countries, needed a high‑quality, rapidly scalable guest WiFi solution to support in‑store marketing across its 730 stores. To automatically grow its customer base and personalize marketing efforts, Hunkemoller partnered with SO Connect and deployed SO Connect Social WiFi Hotspots.

SO Connect supplied a total package—WiFi technology, beacon hardware and software that streams customer data directly into Hunkemoller’s CRM—and completed the rollout to all 730 stores in a record‑breaking 2.5 months. The solution enabled Hunkemoller to offer free WiFi in exchange for app sign‑ups, automatically collect customer data, expand social media following and deliver personalized offers and loyalty points, demonstrating clear operational scale and measurable marketing impact from SO Connect’s implementation.

Hunkemoller