Case Study: Crepes & Waffles achieves 35% search ranking improvement, 1,280 monthly clicks-to-directions and 920 clicks-to-call with SO Connect Listings

Crepes & Waffles - Customer Case Study

Crepes & Waffles, a largely franchised restaurant brand with 184 locations and presence in nine countries, faced inconsistent and inaccurate public listings (missing phone numbers, incorrect addresses and opening hours) that made it hard for customers to find the nearest open restaurant. Madrid manager Marino Orlandi turned to SO Connect and its Listings product to strengthen the brand’s online visibility and ensure consistent local information across digital search channels.

SO Connect deployed its Listings solution to centrally manage Crepes & Waffles’ digital knowledge and publish menu and attribute details across a 50+ Listings Network (including Google, Apple, Facebook, Bing and Yahoo), improving discoverability for specific dishes and store details. In under a year, Crepes & Waffles saw a 35% lift in local search rankings and Google-driven monthly averages of 1,280 clicks-to-directions and 920 clicks-to-call, driving more accurate customer journeys and increased foot traffic.

Crepes & Waffles