SO Connect
23 Case Studies
A SO Connect Case Study
CoffeeLab is a busy station‑front café in Eindhoven and Den Bosch that wanted to turn high WiFi usage into customer data and improve its online reputation. With about 90% of guests using the venue WiFi, owner Jeroen Veldkamp needed a way to capture emails and social profiles and better manage reviews, so CoffeeLab partnered with SO Connect and adopted its WiFi Marketing and Reviews solutions.
SO Connect deployed a fully branded WiFi portal and a unified Reviews dashboard so CoffeeLab could capture contacts, target guests with offers, and manage ratings across platforms. The result: 14,500+ emails collected, 1,570+ reviews aggregated, and an 18% increase in returning visitors, plus stronger TripAdvisor and Google performance — all driven by SO Connect’s tools and ongoing support.
Jeroen Veldkamp
Owner