Case Study: Cats Hostels achieves 8,000+ reviews, 30% returning visitors and 23,000 new social followers with SO Connect

Cats Hostels - Customer Case Study

Cats Hostels, a fresh social hostel concept with locations in Madrid and Porto, needed better insight into guest behavior and social engagement to deliver memorable trip experiences. To gather data and manage their audience they partnered with SO Connect, using its WiFi Marketing tool to collect customer profiles, message guests, and request reviews.

SO Connect implemented its WiFi Marketing platform along with messaging and review-request features (including the Reviews product), enabling Cats Hostels to monitor social activity, manage reviews, and visualize their strongest assets at a glance. The program generated 8,000+ reviews, increased returning visitors to 30%, and added 23,000 new social media followers, driving clearer insights and higher guest engagement.

Cats Hostels