Case Study: Burger King achieves €17,500 extra revenue per location per month through increased guest engagement with SO Connect

Burger King - Customer Case Study

Burger King, the global fast-food chain, partnered with SO Connect to boost guest engagement and post-visit communication. Facing the challenge of turning in-store visits into ongoing customer relationships, Burger King used SO Connect’s free WiFi and Branded Splash pages during login to collect contact details and deliver promotions in the moment.

SO Connect implemented WiFi-based Proximity Marketing with branded splash screens and follow-up communications, resulting in 15,000+ emails collected, a 25% rate of returning visitors, and 13,000 new social media followers; SO Connect estimates this continuous engagement drives about €17,500 extra revenue per location per month. SO Connect continues to scale the solution across Burger King sites, including the 55 locations in Spain managed by Megafood S.A.

Burger King