Case Study: Black Bikes achieves 2,700+ reviews and 2,300 new followers with SO Connect

Black Bikes - Customer Case Study

Black Bikes is a bicycle repair and rental shop in Amsterdam operating in a highly competitive market. To boost discoverability and social media presence, owner Piet van Duin partnered with SO Connect and started using their WIFI Marketing tools, including a custom WIFI Login portal to encourage guest check‑ins and interactions.

SO Connect implemented a tailored WIFI login experience and social growth workflow that quickly drove engagement: over 2,700 reviews generated, 1,100 emails collected, and 2,300 new social media followers, along with a marked increase in likes and check‑ins on Black Bikes’ pages. The solution has already made social activity easier to manage and measurable, and Black Bikes plans to continue scaling results with SO Connect.

Black Bikes

Piet Van Duin

Chief Cycling Officer