SO Connect
23 Case Studies
A SO Connect Case Study
Arume Restaurant is a Galician cuisine restaurant in Barcelona focused on delivering memorable tasting experiences. To encourage repeat visits from both locals and tourists, Arume partnered with SO Connect in July 2014 to capture customer logins and run targeted email marketing campaigns and review solicitations (including TripAdvisor Review Express).
SO Connect implemented on‑site login capture and automated email campaigns plus TripAdvisor Review Express to boost reviews and visibility. The program has generated about 2,200+ emails (roughly 400 logins/month), driven a 30% returning visitor rate, added 3,000 new social followers, increased positive online reviews and improved rankings—bringing more guests to Arume Restaurant.