Case Study: A'DAM LOOKOUT achieves TripAdvisor Top 50 ranking and 16% revenue growth with SO Connect

A’dam Lookout - Customer Case Study

A’DAM LOOKOUT is a 360-degree observation attraction in Amsterdam featuring a sky deck and Europe’s highest swing. Open daily to a broad international audience, it faced a challenge competing with long-established local attractions and needed to boost TripAdvisor rankings, generate more reviews and better understand its guests. To tackle this, A’DAM LOOKOUT partnered with SO Connect and adopted SO Connect’s Reviews (with TripAdvisor integration) and WiFi Marketing to capture feedback and engage visitors.

SO Connect implemented its Reviews system tied to TripAdvisor and leveraged WiFi Marketing to prompt guest feedback and drive social engagement. The partnership generated 8,300 reviews, delivered a 52% ranking improvement and contributed to a +16% growth in revenue; A’DAM LOOKOUT reached the TripAdvisor Top 50, increased Facebook likes, and gained deeper guest insights. SO Connect’s tools also helped attract more international visitors and enabled plans to use WiFi Marketing for local events.

A’DAM LOOKOUT

Pauline

Manager