Case Study: Transavia achieves €27M in incremental revenue with Snowplow

Transavia drives €27M in incremental revenue with Snowplow

Transavia, a European low-cost airline, faced significant challenges with its fragmented DIY data pipeline. Their complex web of overlapping tools collected duplicate data, lacked mobile app integration, and created inefficiencies that hampered their ability to deliver personalized customer experiences. Partnering with data consultancy Digital Power, they identified the need for a unified approach and turned to Snowplow to build a composable Customer Data Platform (CDP).

The solution implemented by Snowplow provided a unified data collection layer, forming the core of a new composable CDP alongside Databricks and a reverse ETL tool. This architecture replaced the fragmented setup, enabling Transavia to rapidly deploy personalization use cases across web, app, and email. The results were substantial: Snowplow helped drive a €27 million incremental revenue increase, a 400% faster marketing implementation speed, a 40% reduction in license costs, and significant improvements in customer recognition and conversion rates.

Transavia