Case Study: Welcome to the Jungle achieves complete user visibility and accurate conversion tracking with Snowplow

How Welcome to the Jungle beats the ad blockers with first-party data from Snowplow

Welcome to the Jungle, a Paris-based media company and jobs board, struggled with incomplete tracking and limited insights from Google Analytics—many visitors (including those with ad-blockers) weren’t being captured, user journeys couldn’t be stitched, and engagement and conversion rates were unreliable. To solve this, Welcome to the Jungle adopted Snowplow (using Snowplow Insights / a Snowplow data pipeline) to collect first‑party, granular behavioral data across platforms.

Snowplow implemented server-side first‑party data capture, page‑ping engagement metrics, and a flexible event schema that enabled user stitching and owned raw data in the warehouse. As a result, Welcome to the Jungle gained a unified view of users, measured true time on page, uncovered over 2 million bot‑flagged IDs, and recorded 5% more page views and 3% more unique users monthly—enabling accurate conversion rates, improved client reporting, and data‑driven product decisions with Snowplow.

Welcome to the Jungle

Aurelien Rayer

Head of Data