Case Study: Tourlane achieves a 360-degree single customer view and centralized event-level data with Snowplow

How Tourlane gains a centralized, single view of customers with Snowplow

Tourlane, a Berlin‑based travel startup that creates bespoke multi‑day tours, faced fragmented data across web, mobile, Salesforce, phone and email channels and lacked raw, event‑level visibility to build a single customer view. They also needed to embed a tracking- and data‑first culture across teams and support detailed A/B testing and UX measurement — so Tourlane selected Snowplow (Snowplow Insights) to centralize and own their event data.

Snowplow implemented an event‑level data collection pipeline that consolidates online and offline interactions into a single data warehouse on AWS, enabling stitching of cross‑device journeys and support for experimentation. As a result Tourlane gained a trusted single source of truth, higher data quality and ownership, the ability to calculate conversion rates by session and attribute booking value by segment, and better forecasting of supply/demand and ad spend — outcomes Snowplow continues to help scale as Tourlane expands its tracking and data testing.

Tourlane

Kevin James Parks

Data Engineer