Case Study: Software.com achieves 250% user growth and real-time, unified event data with Snowplow

How Software.com fueled a 250% increase in its user base with Snowplow

Software.com, a remote‑first B2B tech company that quantifies software development productivity, faced fragmented, unversioned event data from many sources (editors, Git, Slack, calendars, etc.), server lockups as installs grew, and engineers bogged down maintaining pipelines. To address this, Software.com integrated Snowplow into its data stack to capture high‑quality, versioned behavioral event streams in real time.

Snowplow delivered a unified, validated event pipeline (custom JSON schemas and trackers across six languages) feeding into AWS Kinesis and Snowflake, making data available in the warehouse in roughly 20 seconds. As a result, Software.com now ingests ~19 million events per day with no manual intervention, grew its user base 250% (from 50,000 to 175,000) with zero downtime, and freed engineering resources while reducing operational costs.

Software.com

Mason McLead

Chief Technical Officer