Case Study: Omio achieves data ownership and robust data quality with Snowplow

How Omio builds a strong culture of data quality and data ownership with Snowplow

Omio, a fast-growing online travel platform reaching 27 million monthly users across 15 countries, faced rising data demands and needed a flexible, custom pipeline to ensure data quality, ownership and a self-serve analytics culture. To solve this, Omio selected Snowplow (using Snowplow Insights and its modular Snowplow data pipeline) to provide upfront schema validation, lossless collection and full control over their event data.

Using Snowplow, Omio built a customizable pipeline that validates data against predefined schemas, surfaces completeness and anomaly issues quickly, and lets the team own and audit their data rather than rely on black‑box tools. The Snowplow implementation saved considerable engineering effort versus a homegrown build, delivered significant time savings across analytics use cases, and supports Omio’s cloud migration and continued development of a server‑side pipeline.

Omio

Rahul Jain

Principal Engineering Manager