Case Study: HeyJobs Achieves Data-Driven Growth, Personalization, and Experimentation with Snowplow

How HeyJobs is Using Snowplow to Become Europe’s Top Talent Platform

HeyJobs, the Europe-focused career platform for essential talent, needed a flexible and scalable data foundation to support growth across marketing, product, CRM, and finance in a highly competitive recruitment market. To power its data-driven strategy, HeyJobs adopted Snowplow CDI alongside Redshift, Braze, and GrowthBook.

Snowplow enabled HeyJobs to improve marketing attribution and budget optimization, run self-service product experiments, and build personalized CRM segmentation with AI-ready data. The results included a 3X increase in product experiments completed, lower CRM messaging costs through RFM-based targeting, stronger data governance and transparency, and improved marketing ROI and operational efficiency.

Heyjobs

Andreas Koukias

VP of Data