Case Study: GetNinjas achieves 8.6x growth and smarter SEM bidding with Snowplow

How Getninjas Increased Conversion Rates By 33% With Data-driven Product Development Using Snowplow Data

GetNinjas is a Brazilian marketplace that connects customers with professional service providers and faced aggressive growth ambitions: they needed to deliver a brilliant user experience for both clients and pros while intelligently optimizing SEO/SEM spend to balance supply and demand across hundreds of cities and multiple platforms. Lacking unified, granular event data across web, mobile and other channels, GetNinjas turned to Snowplow to capture structured, end-to-end customer journey data.

Snowplow instrumented event-level tracking across web, Android, iOS, SMS, push, email, transactions, chat and call-center, enabling custom data models, deep segmentation and an algorithmic bidding engine that optimizes tens of thousands of ad campaigns daily. With Snowplow-powered analytics and programmatic bidding, GetNinjas grew 8.6x since 2015, expanded its data team from 3 to over 10, lifted consumer conversion by 33% and increased service requests 2.2x.

GetNinjas

Bernardo Srulzon

Chief Product Officer